Although wild flower grasslands have declined by 97% since 1940s we exist to strengthen and increase the remaining network of flower-rich grassland in order to:
- Support pollinators vital for food production
- Increase nutritional value and productivity of diverse swards
- Improve drought resilience and carbon storage
- Withstand poaching in wet weather
- Maintain and increase wildlife habitat
- Help maintain healthy soils and clean water
- Retain water for natural food management
- Increase the Natural Capital of farms
- Protect historic features
- Improve wellbeing and enjoyment of the countryside and heritage