Why we’re here

Although wild flower grasslands have declined by 97% since 1940s we exist to strengthen and increase the remaining network of flower-rich grassland in order to:

  • Support pollinators vital for food production
  • Increase nutritional value and productivity of diverse swards
  • Improve drought resilience and carbon storage
  • Withstand poaching in wet weather
  • Maintain and increase wildlife habitat
  • Help maintain healthy soils and clean water
  • Retain water for natural food management
  • Increase the Natural Capital of farms
  • Protect historic features
  • Improve wellbeing and enjoyment of the countryside and heritage