Although wild flower grasslands have declined by 97% since 1940s we exist to strengthen and increase the remaining network of flower-rich grassland in order to:

• Support pollinators vital for food production
• Increase nutritional value and productivity of diverse swards
• Improve drought resilience and carbon storage
• Withstand poaching in wet weather
• Maintain and increase wildlife habitat
• Help maintain healthy soils and clean water
• Retain water for natural food management
• Increase the Natural Capital of farms
• Protect historic features
• Improve wellbeing and enjoyment of the countryside and heritage